• Consumption and attitude to products or trademarks
• Market segmentation
• Evaluation of target groups
• Testing of products/packaging/brandnames/tastes/smells
• Testing of products, packaging, names, taste and smell characteristics
• Brand tracking
• Research of trademark image
• Commitment to trademark
• Complacency of the customers (b2b, b2c)
• Research of the image of the companies
• Price researches (PSM, BPTO, etc.)
• Advertising researches
• Testing of advertising materials and ideas for advertisement
• Research of advertisement effectiveness before, after and during it
• Tracking of advertisement of competitors

• Face-to-face interviews
  • Household surveys
  • Street interviews
  • Interviewers in trade centers
  • Hall-tests
• Phone interviews
• Mystery shopping
• Journal method (watching) in combination with audio and video recording
• Business-to-business interviews
• Retail audit

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