Evaluation of market opportunities and sales potential
Introduction of new products
Characteristics and tendencies of the market
Competitive environment
Distribution channels
Researches of trade chains
Development forecasts
Marketing strategies
Analysis of customers
Segmentation researches
Searching for market niches
Image researches
Advertisement researches
Price researches
Positioning and re-positioning of a trademark or product, in consideration of forecasted market position of competitors (image, price, product characteristics)