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 ММЦ "ЙОШКАР-ОЛА"
Год основания: 2001 год
Руководитель: Моисеев Георгий Валерьянович
Штатных сотрудников: 5 человек
Интервьюерская база: 25
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Quantitative researches
We can use all traditional quantitative researches in different combinations within our projects:
- Consumption and attitude to products or trademarks
- Market segmentation
- Evaluation of target groups
- Testing of products/packaging/brandnames/tastes/smells
- Testing of products, packaging, names, taste and smell characteristics
- Brand tracking
- Research of trademark image
- Commitment to trademark
- Complacency of the customers (b2b, b2c)
- Research of the image of the companies
- Price researches (PSM, BPTO, etc.)
- Advertising researches
- Testing of advertising materials and ideas for advertisement
- Research of advertisement effectiveness before, after and during it
- Tracking of advertisement of competitors
We use the following methods of data collection: :
We own the following methods of data analysis:
| Factor analysis |
Cross tables |
T-test |
| Regression/multiple regression |
Graphics |
Two-way ANOVA |
| Cluster analysis |
Perceptual mapping |
MANOVA |
| Conjoint analysis |
Quandrant analysis |
Wilcoxon test |
| Chaid analysis |
Gap analysis |
Kruskal-Wallis |
| Correspondence analysis |
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Mann-Whitney |
| Discriminant analysis |
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Kholmogorov-Smirnov |
| Multiple scaling |
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НАШИ ПАРТНЕРЫ:
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